Trademark Registration

There is no question—trademark registration is the most important step for corporation operation. Trademarks serve the function of distinguishing the origin of goods or services and help companies guide customers to consume under their brand name.

1. Trademarks are unique and exclusive.

When a trademark is registered, the registrant gains exclusive right to use the trademark. A trademark is like a special ID in the market. They not only symbolise a brand’s influence in the market but also stand for the valuable intangible assets of the company.

2. Trademarks are protected by law.

Once you have registered your company’s trademarks, the law will protect you by preventing your competitors from copying your trademarks. Even using trademarks of similar design is not allowed. However, if your trademark is left unregistered, the company’s ideas and products can easily be stolen and distributed by your competitors.

Fast trademark registration is so important because if a company delays completing the trademark registration process, the risk of their trademark being taken up and registered by another business will increase. If the trademark that you have painstakingly managed is already registered under the name of a different company, then you will lose your right to the trademark and will be unable to continue using it. This also means that your company may easily infringe on the rights of the registered trademark owners.

3. Trademarks protect and promote credibility and reputation.

If a trademark is not registered and another company starts selling low-quality goods under your trade name and branding, consumers who buy the low-quality products will assume they’re yours and misunderstand the production and operation of your company. This outcome would not only harm the legitimate rights and interests of consumers and hurt the development of the market, it would also negatively impact on the brand image of the original company, damaging their credibility and reputation. After this, only a new registered trademark would distinguish your goods and bring more benefits to the enterprise.

4. Failure to register a trademark will cause loss of economic value.

A successful trademark that has been painstakingly managed is a sign of consumer subscription and the key to corporate profitability. However, if that trademark becomes registered by a different company, the original company will have to employ rescue measures by either buying back its “own” trademark or giving up the right to use it and registering a new one.

But no matter what the result is, the ultimate economic loss caused to the enterprise will remain. In an ever-growing market of fierce competition, and in order to win the trust and regular patronage of customers, a company must not only strive to improve the quality of their products and services but also aim to improve the awareness of intellectual property protection and make sure to register their own trademarks in a timely manner.

In New Zealand, a company trademark can be either a word trademark, an image trademark, or a combination of the two. A trademark can be owned by a company, an individual, two partners, one (or more) owners of a company, as well as other legal entities. Through company trademark registration, you can create a brand and occupy the market first.

In need of trademark registration in New Zealand? If you’re looking to have your own business trademark registered but don’t have a clue about the process, give Premium Accounting Solution a call! Because the national trademark registration process is quite complex, without the help of an experienced professional, it can end up being quite time-consuming and difficult to get done.

As the best company for trademark registration advice, we go over the trademark registration cost and procedure with you. Just give us a call and provide us with the related information and we can move forward and get the trademark registration work done for you—hassle-free!